I was recently interviewed by Julian Lee at eChannel News to discuss Pondurance’s rapid growth and the role that channel partners play in our success. It was a great opportunity to update him on our new programs, investments, and plans. Frankly, Pondurance already had the foundations of a strong channel program in place when I joined the firm in October 2020.
These factors include:
- A growing, satisfied customer base.
- Strong partner incentives and margins.
- A highly differentiated product.
Building on this success and powered by our recent investment round, we are doubling down on our channel efforts and helping partners unlock annual recurring revenue streams.
Our new program adds:
- Improved incentives and margins.
- A national team of channel account managers to work closely with our partners.
- Comarketing funds to power partner activities.
- End-to-end partner enablement to accelerate revenue opportunities.
Cybersecurity is a market that matters, and it is increasingly on the minds of business leaders and IT buyers. Our current and prospective channel partners want to have their fair share of that market. By truly understanding how our partners make money, we are able to structure incentives to benefit both parties and drive alignment.
Organizations of all sizes recognize that they need 24/7 security monitoring to quickly discover and respond to threats. Unfortunately, this conventionally takes millions of dollars to build and access to coveted talent with the required tools and skills. Pondurance partners are able to offer a world-class security operations center (SOC) without the large price tag.
We are increasingly sought out by managed service providers (MSPs) and value-added resellers (VARs) who want to have a stronger security story for their customers.
For partners that already offer a set of security services (i.e., consulting), Pondurance is flexible and able to fit into your current portfolio, filling the gaps where needed.
Customers love working with Pondurance because we combine technology with human interaction to address their prevention, detection, and rapid remediation needs. They tell us that the human component is extremely important to them as evolving cyber threats are not always detected by artificial intelligence (AI) or automation. As long as human attackers are motivated, we know that you need to have a human on your side to combat these threats. We complement real-time communications with ongoing progress reporting and data. If a customer has a question about something in the logs or something our teams point out, the customer is able to talk to a live, empathetic human who cares about solving the problem.
Pondurance has a great position in the rapidly growing managed detection and response (MDR) market, and our U.S.-based team of experts makes us unique. If you are interested in learning more about our partnership program, you can reach us at partners@pondurance.com. Learn more about our MDR services here: www.pondurance.com/managed-detection-and-response/.
Lyndon Brown
Chief Strategy Officer
Pondurance
Lyndon Brown brings a career focus in building high-growth technology companies to Pondurance where he is responsible for Product Management, Corporate Development, Marketing, and driving cross-functional performance. Prior to joining Pondurance, Lyndon served as Vice President of Business Development at FireEye Mandiant, where he focused on strategic growth initiatives. As an executive, Lyndon has successfully led product management, M&A, and global partnerships at firms such as Verodin (acquired by FireEye) and Endgame (acquired by Elastic).
